Wheels Manufacturing Acquires Mirrycle and Incredibell
FOR IMMEDIATE RELEASE
Wheels Manufacturing Acquires Mirrycle and Incredibell
Louisville, CO 1/5/2026
Wheels Manufacturing, a leading U.S. manufacturer of precision bicycle components, has acquired the Mirrycle and Incredibell brands, expanding its product offering into the bicycle accessory category while keeping both labels proudly rooted in Colorado. For riders and shops, this means the mirrors and bells you have trusted for decades will continue, now backed by Wheels Manufacturing’s in-house experience.
About Wheels Manufacturing
Founded in 1988 in Boulder, Colorado and now based in Louisville, Wheels Manufacturing has grown from a small machine shop into one of the world’s largest suppliers of bicycle derailleur hangers, bottom brackets, and specialty tools. With more than 1,000 SKUs and a focus on high quality and long-lasting tools, parts and components, Wheels Manufacturing supports bike shops, frame builders, distributors, and riders with components designed and manufactured in Colorado.
“Mirrycle and Incredibell fit naturally into what we already do,” said Dave Smith, President of Wheels Manufacturing. “Both brands share our belief that small details make every ride better, whether that’s a perfectly aligned derailleur hanger or a clear ring from a bell that keeps everyone on the path safer.”
About Mirrycle and Incredibell
Mirrycle Corporation started in 1979 with a simple goal, to make riding safer and more enjoyable through smart, rider-focused accessories. The original Mirrycle Mirror quickly became a staple on handlebars around the world, and in 1987 the Incredibell line of bells was introduced. Over more than four decades, Mirrycle and Incredibell products have earned a reputation for durability, thoughtful design, and an unmistakable “ring” that helps riders communicate and stay visible on busy paths and streets.
Looking Ahead
The acquisition of Mirrycle and Incredibell brings proven safety accessories into the Wheels Manufacturing family, giving shops and riders access to more premium products from a single, trusted source.
Wheels Manufacturing will maintain the Mirrycle and Incredibell focus on safety, simplicity, and reliability while exploring new ways to integrate mirrors and bells into modern bikes and riding styles.
Wheels Manufacturing
info@wheelsmfg.com
www.wheelsmfg.com
https://mirrycle.com
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